Websites attract users. Email marketing turns them into customers.

FAQ

• What is Flexmail?

  Flexmail is a European email marketing platform for businesses that take email seriously. Send newsletters, build automated flows, and manage your contacts — with your data stored on European servers.
  

• Why should I choose Flexmail over tools like Mailchimp or MailerLite?

  Flexmail is fully GDPR-compliant, ISO 27001 and ISO 27701 certified, with data hosted exclusively on European servers. You get personal support in your own language, no hidden costs, and a platform that grows with you.
  

• Can I set up abandoned cart automations Why should I choose Flexmail over tools like Mailchimp or MailerLite?

  Flexmail doesn't have built-in webshop connectors for cart behaviour, so abandoned cart flows aren't possible.
  

• Can I use purchase or order data in my campaigns?

  Not directly. Flexmail doesn't have a native connection with webshop platforms. However, via the API you can link data to your contacts using custom fields — which opens up possibilities for more targeted campaigns based on customer information you pass through yourself.
  
  

• How do I set up my brand kit?

  The Brand kit is where you store your brand's visual identity — logo, colours and fonts. Once set up, these are automatically applied every time you create a new email. To set it up:
  

  • Go to Settings, then Brand kit
  • Upload your logo and add your brand colours using their HEX codes
  • Set your preferred fonts for headings and body text
  • Click Save

• How do I use the email builder?

  The Email builder is Flexmail's drag-and-drop editor. It produces mobile-optimised emails automatically and requires no coding knowledge.
  To create a new message:
  

  • Go to Campaigns , then Messages and click Create new message
  • Click Start building in the Email builder section
  • Choose a template to start from or begin with a blank canvas
  • Give your message a name and click Start building

  
  Building your email:
  

  • Structures — drag a column layout onto the canvas to define each row
  • Elements — drag content into your structures: text, images, and more
  • Personalisation — add contact data like first name using placeholders

  
  Before sending:
  

  • Use the desktop/mobile toggle to check how the email looks on the devices
  • Click Preview to see your message with real contact data applied
  • Click Message Check to run a spam analysis and check rendering

• How do I import my contacts?

  Before you can send your first campaign, you need to add your contacts to Flexmail. The quickest way is uploading a CSV file, but you can also add contacts one by one or connect via API.
  
  To import a CSV file:

  • Go to Contacts, then All contacts and click Add contacts
  • Select Upload a file and choose your CSV
  • Map each column to the correct Flexmail field
  • Confirm you have the right to email these contacts
  • Click Import

  
  Validating your sender address

  • Go to Settings, then Add or remove senders
  • Click Add a new sender and enter the email address
  • Flexmail sends a confirmation email to that address — the owner of that inbox needs to open it and click Verify my email address
  • Once verified, you're ready to send from that address

  
  Setting up email authentication
  After validating your sender address, set up email authentication. This tells receiving mail servers like Gmail and Outlook that your emails are legitimate — helping them land in the inbox rather than the spam folder.
  

• How do I create and send my first campaign?

  Per creare una campagna email:
  

  1. Vai su Campagne, poi su Gestisci campagne e premi Crea nuova campagna.
  2. Inserisci nome della campagna, oggetto e scegli l’indirizzo del mittente.
  3. Seleziona il messaggio da inviare.
  4. Scegli i contatti o i segmenti destinatari.
  5. 
     Rivedi il riepilogo:
     • verifica le impostazioni di tracciamento;
     • assicurati che sia presente una versione testuale del messaggio.
  6. Decidi quando inviare la campagna (immediata o programmazione).

  
  Consiglio di supporto: nella stessa sezione, scegli Test campagna per inviare una prova a te stesso prima della spedizione massiva.
  
  

• How do I set up an automation workflow?

  A workflow is a sequence of automated emails that runs based on what your contacts do — no manual follow‑up needed. Before you start, make sure all the messages you want to send are ready in Campaigns, then Messages.
  
  To create a workflow:
  

  • Go to Automation, then Workflows and click Add new workflow
  • Enter a name and choose a template for common scenarios like welcome series and re‑engagement flows — or start from scratch
  • Configure your start trigger. Choose what causes contacts to enter the workflow, such as subscribing via a form or clicking a link
  • Add a Send campaign block. Choose the message and set when it goes out
  • Add a Wait block to set a delay before the next email
  • When ready, click Start workflow

• How do I use interests and segments to send more relevant emails?

  Interests are labels you attach to contacts to track what they care about. Segments are filters that let you group contacts based on those interests — so you can send the right email to the right person every time.
  
  Step 1: Create your interests:
  

  • Go to Contacts, then Interests and click Add interest
  • Enter a name and choose Public as the visibility
  • Add a label and description so contacts know what they're signing up for
  • Click Save interest

  
  Step 2: Assign interests to your contacts:
  

  • The quickest way is during import. Add an Interests column to your CSV file with the interest name and map it during the import flow.
  • You can also ask contacts to update their own preferences by sending them a link to their profile page.

  
  Step 3: Create segments based on interests
  

  • Go to Contacts, then Segments and click Add segment
  • Add a condition: Interest → Subscribed → [interest name]
  • Your segment updates automatically as contact data changes

  
  Step 4: Use your segments in campaigns
  

  • When creating a campaign, select your interest‑based segment as the recipient group, so only contacts who want that content receive it.
  
  

  
  Please note: We are currently working on an updated version of our manuals and guides in Italian, which will be available shortly. For more guides, please visit the Support Flexmail page.