What is Google Consent Mode v2

Google Consent Mode v2 Google Consent Mode v2 is a solution provided by Google to help advertisers comply with data protection regulations related to consent (such as the EU GDPR, the Privacy Directive and the Digital Markets Act), while still allowing them to get the most out of using Google services such as Google Ads or Analytics.

It is a way to comply with the consent requirements imposed by data privacy laws and, at the same time, understand how users are converting on a site while still respecting user consent choices for ads and analytics cookies.

Why activate Google Consent Mode v2?

You will be able to monitor visits in Google Analytics and conversions in Google Ads, including users who do not give consent. This will give advertisers a more accurate view of the performance of their campaigns. In turn, they will be able to leverage this modelled data to make optimised decisions, improve marketing efforts and increase revenue, while respecting users' privacy choices.

Important: As of March 2024, the use of Google Consent Mode v2 will be required to access audience segmentation and performance measurement features.

It is included in all plans of our online compliance solutions by iubenda.

The benefits of Google Consent Mode v2


Data measurement and insights

Significantly increase conversions and track visits in Google Analytics.

Competitive advantage

Use artificial intelligence and machine learning to model user conversion data, giving you a comprehensive view of campaign performance.

Privacy

Respects users' consent choices while allowing aggregated data to be retrieved.

Deadline

Starting in March 2024, Google will enforce the use of Google Consent mode v2 for access to personalisation and audience measurement features in its services when targeting European users.

How to activate Google Consent mode v2? In 3 simple steps

1. Configure the consent banner

Answer a few questions and you will be advised of an automatic configuration. You will be able to customise every detail of the banner and the consent collection process.

2. Install it on your site

Copy and paste a code into your website, you can use Google Tag Manager or other dedicated plugins. The whole procedure is automatic, including the configuration of Google Consent Mode v2.

3.Get user insights

Google's advanced algorithms detect conversions and statistics even for users who have not given consent to be tracked. With our plans, you get this functionality automatically.

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Your questions, our answers

  • What is Google Consent mode v2?

    is a solution provided by Google to help advertisers comply with data protection regulations relating to consent (such as the EU GDPR, the Privacy Directive and the Digital Markets Act), while still allowing them to get the maximum benefit from using Google services such as Google Ads or Analytics.

  • Who is Google Consent Mode v2 useful for?

    is useful for Google users such as advertisers, publishers, developers and website owners with a presence in Europe (or in a region with opt-in consent regulations) who publish personalised ads or collect measurement data from users in this region.

    Important: As of March 2024, the use of Google Consent Mode v2 will be required to access audience segmentation and performance measurement features.

  • What are the benefits of Google Consent mode v2?

    Some of the benefits are: significantly increase conversions (one case study reported an 18% increase, demonstrating its effectiveness in optimising marketing strategies even in the presence of privacy constraints), gain a competitive advantage thanks to more detailed information on advertising performance, which allows for more targeted campaigns and more effective budget allocation.

  • Is there a deadline to activate Google Consent mode v2?

    Starting in March 2024, Google will progressively enforce the use of Consent Mode v2 for access to personalisation and audience measurement features in its services when targeting European users, keeping marketing activities efficient and compliant.

  • How to activate Google Consent mode v2?

    It is an option present in all our online compliance solutions by iubenda.

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